What is engagement strategy?
Six years ago, when Elinor started her journey, she was a community manager looking to take on clients’ challenges in developing and managing communities and social media.
After a very short while, she noticed the gap goes deeper and market needs are for something more. A “combined mix” of services so to speak.
“Engagement strategy” was born out of her trying to create a tailor made mixture of services for each and every client individually.
However, Engagement strategy is not a service based perspective. It looks at the whole business model from a very different angle, the one of communities.
Engagement strategy begins with identifying the communities of a business, learning their language, the places they “hang in” (online and offline!), their actual needs from the client’s business or brand, and from there stimulate the business growth process.
In effect, breaking down this concept will eventually produce a list or a mix of services. Services such as: content writing, social media management, community management, PR, inbound marketing, campaigns, influencer marketing and much more.
We use the power of communities and what the industry calls HX (Human Experience) to create and promote brands, to help businesses grow.
With the human connection in mind, we consult our clients on the optimal mix of services they need, including the actual work plan (frequency and types of content, where should it go, who are the thought leaders they should connect with and how to reach them and more). The result is a tight strategy that promotes both the business (growth, sales, investments) and the marketing (brand awareness, inbound and outbound) without compromising the level of materials, and in a manageable way that doesn’t just “make noise for the sake of making noise” but truly provides added value to their clients and communities.
With this same approach we also help corporations develop and execute employee engagement and advocacy program, select their specific service providers for whatever it is they need (content, social media or anything else) and even train employees who will be executing the strategy.